Objectives To create an open and supportive community for IIM A students interested in marketing To help students explore careers in the field of marketing and provide tangible support in the recruiting process To create resources and events that foster students’ interest in marketing To give further credence to the image of IIM A as a destination of choice for marketing
Career assistance, Facilitate sharing of interns’ and alumni experience, Conduct remedial sessions Provide career mentorship and Create preparatory material.
We host a series of sessions every year wherein the best brains in the marketing community give insights into the industry by sharing their first hand experiences. The elite list of speakers would include Brand Managers, CEOs, Ad Gurus, IIMA professors, thus facilitating an opportunity to interact with those who have made exceptional contributions to marketing.
Does the word BRAND makes you want to sit up and listen?? Does the thought
of displaying your prowess for assimilating information on brands tickle
your senses?? Then Prarambh is the event for you. Prarambh, is a brand
quiz conducted exclusively for the fachcha It is primarily to introduce
them to the world of brands and is held within a month of their induction
into the programme.
Niche partners with Confluence, which is the biggest B-school summit in Asia Pacific region to conduct the marketing event. The event changes format every year from an online simulation game to real time retailing. This event is open to all B-schools across the country and even abroad.
Taking the spirit of the fachcha brand quiz forward Niche conducts marketing quizzes at regular intervals to satiate the appetite of ardent quizzers from amongst the IIMA student community. These quizzes are either held online in the format of a treasure hunt or included in the monthly newsletter.
Niche makes learning fun by helping to organize games based on marketing strategy,brand management and sales and distribution structures. Past events have included P&G CEO ChallengeNokia Colosseum, P&G Brand Wars, HLL Mind Game and L’Oreal E-start Challenge.
Ad Mad show, writing creative briefs, designing posters or composing ad jingles – such and more contests are held to let the students showcase their talent in the creative end of marketing.
An opportunity to apply your marketing learning and experience to real life situations and cases where we adopt a problem solving approach.
Niche presents a forum to analyze the latest advertisements from leading companies to get an eye on positioning, targeting, communications and strategy.
For those determined to learn more in the areas of interest like advertising, selling, brands, retailing etc. workshops are held by experts in the field.
Discussions on topics ranging from “Branding in movies” or “Marketing through sports” offer the perfect channel for those with an inherent interest in marketing to share their knowledge with like-minded people from within the campus.
Emporio, Niche’s in-house newsletter, is a monthly dose on topics related to marketing. In its effort to keep the students updated on the latest happenings in the world of marketing.